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Strategic alliancesCarrying out marketing campaigns in alliance with other companies related to the real estate market is a strategy that can bring you great benefits. Classic examples are collaborations with design and decoration professionals, moving companies or even with banking and financial institutions. These alliances will allow you to offer complementary services and comprehensive solutions to your clients , in addition to expanding your network of contacts.real estate strategic alliances9. that facilitate the dynamics of work, communications and conversations is a strategy in itself.
Tools such as the chatbot are very useful for answering frequently asked questions Bolivia WhatsApp Number, generating automatic responses , registering new contacts in your CRM, segmenting leads, sending content, etc.Real estate customer journey: more efficient formats for each stageUp to this point, the actions and strategies of real estate marketing are not that different from, for example, automotive marketing . However, there is one factor that must be taken into account and that is completely different in real estate digital marketing: the real estate customer's purchasing journey is much longer.
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Real estate sales strategies must adapt to this, along with marketing.Reviewing a bit of marketing theory, the stages a customer goes through during this journey are called stages and could be simplified into this graph: stages of the customer journeyThe issue is that this process lasts several months and that we have to reach different types of clients such as owners (who put their houses up for sale), buyers and investors. Furthermore, for the same property, the target audience can be so diverse that they can include older people, young people, retirees, newlyweds, etc.
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发表于 2024-3-9 14:12:11